Progress Releases DigitalFactory: The Only Digital Transformation Solution Designed with the Marketer, IT and Developer in Mind
Cloud platform helps businesses drive digital agility and deliver
engaging customer experiences at a global scale
BEDFORD, Mass.--(BUSINESS WIRE)--
PRGS) today announced the availability of Progress®
DigitalFactory™, the only cloud-based digital
transformation solution built for developers, IT administrators and
marketers to collaborate on and deliver engaging customer experiences
that meet the speed of business at a global scale.
According to Gartner, "The deepening and widening of digital business
initiatives puts CIOs, chief data officers (CDOs) and digital leaders at
the center of creating measurable new business value. These leaders are
uniquely positioned to connect digital technology advances with emerging
flexible business models to fuel growth. Digital technologies are
expanding the value of traditional products and services by using data,
content, algorithms, analytics and the connections between economic
agents in a digital ecosystem."1
Creating and optimizing digital properties at scale with speed,
efficiency, proper governance and security-all while delivering a
consistent, personalized customer experience-is a major challenge for
marketers, developers and IT. Each group has unique concerns that must
be addressed and managed effectively to drive business transformation
forward. With the release of the Progress DigitalFactory solution,
global multi-brand companies now have a solution to meet all of these
requirements in order to stay competitive. Additionally, these
large-scale businesses can now meet customer expectations with a
consistent, personalized experience across all digital touchpoints.
"Some of the most well-known brands in the world are often part of a
larger, highly complex ecosystem of business units, with hundreds of
sub-brands and thousands of digital properties, each requiring
real-time, dynamic content and a customizable, personalized end-user
experience," said Kevin Hourigan, President, Bayshore Solutions.
"Customers expect a seamless experience—they don't care how hard it is
for you to create it. Built upon trusted, proven Progress technology,
the Progress DigitalFactory solution solves this scalability challenge
with support for decentralized execution with centralized governance."
The DigitalFactory solution helps organizations engage customers in a
meaningful way, resulting in greater conversion rates, increased loyalty
and higher revenue. Unlike traditional solutions, Progress provides:
Optimal Customer Value - While others talk about "omni-channel"
delivery but fail to provide an optimal experience across all
channels, Progress DigitalFactory simplifies delivery including the
ability to deliver native mobile capabilities using a single approach.
Progress enables its customers to create new value, revenue and
Digital and Business Agility - Existing approaches force
organizations to squander market opportunities because they don't
deliver fast enough. Progress DigitalFactory overcomes the
infrastructure challenges IT faces and fosters the marketing and
technology collaboration necessary to deliver digital experiences at
the speed of the business.
Global Brand Value - Traditional solutions are not designed for
global scale, which leads to inconsistent experiences that tarnish the
corporate reputation. Progress DigitalFactory supports the business
and technology scale needed by organizations to deliver consistent
experiences across different markets, products, services and regions.
"We spent the last year laying the foundation for Progress
DigitalFactory, leveraging our skills and proven web content, mobility
and data assets. We made an investment in the future of our customers,
to better enable them to rapidly innovate by providing more advanced
capabilities that drive business agility and governance," said Michael
Benedict, Chief Product Officer, Progress. "Progress DigitalFactory
brings a cloud-based solution to market so technology and marketing
teams can align, build and optimize customer experiences in a way
traditional CMS and first-generation experience platforms simply can't
Progress DigitalFactory is available today. For more information, go to https://www.progress.com/digitalfactory.
Progress (NASDAQ: PRGS) is a global leader in
application development, empowering the digital transformation
organizations need to create and sustain engaging user experiences in
today's evolving marketplace. With offerings spanning web, mobile and
data for on-premise and cloud environments, Progress powers startups and
industry titans worldwide, promoting success one customer at a time.
Learn about Progress at www.progress.com or
Progress and DigitalFactory are trademarks or registered trademarks
of Progress Software Corporation and/or one of its subsidiaries or
affiliates in the US and other countries. Any other trademarks contained
herein are the property of their respective owners.
1 Gartner, "Disruption and the Digital Value of Business —
the Rise of Digital Economics," 26 September 2016, Saul Judah
View source version on businesswire.com: http://www.businesswire.com/news/home/20161019005378/en/
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