Iconic new spark logo and identity blends IT leader's new strategic
direction with rich history in technology and business innovation
BEDFORD, Mass.--(BUSINESS WIRE)--
(NASDAQ: PRGS), has introduced a fresh new corporate brand identity,
including an iconic new logo, emphasizing the spark of business ideas
its software provides to customers and partners and its more than
30-year heritage of innovation. The new corporate brand coincides with
Progress' launch of a platform-as-a-service
(PaaS) that enables powerful business applications to be easily
created by anyone using a web browser.
Working with North Carolina brand strategy agency New
Kind, Progress set out to establish a brand identity that is bold
and recognizable but that is also true to the company's strong values.
The idea was to create a modern look that would help position Progress
alongside major players in the cloud markets like Amazon,
Google, Salesforce.com and others.
The new branding is based on the concept that every new business reality
begins as an idea, a simple spark. The color orange, which has always
been a core element of the Progress brand, is richer and deeper in the
new identity and symbolizes the energy and excitement of the company
entering a new era. To develop this new brand identity, Progress engaged
a passionate community of advocates both inside and outside the company,
including employees, partners, and customers. Their collective ideas
served as the inspiration for the final creative direction that was
unveiled at Progress
Exchange 2013, its annual worldwide conference for customers and
partners last week in Boston.
Jennifer Smith, chief marketing officer at Progress said, "This new
identity — defined by a spark - reflects the company vision of helping
our customers and partners turn their ideas into business reality. The
new technology we're delivering makes it easy to take the spark of an
idea and create powerful data-driven business applications that can run
anywhere. The imagery and the color palette reinforce a cohesive brand
identity across all of our products and evoke the simplicity and
imagination that are at the heart of what Progress offers."
Chris Grams, president of New Kind, said, "The aim of this project was
to help Progress collaboratively develop a brand identity with the input
of its most passionate community members, including employees, partners,
and customers. By bringing the Progress community into the process, we
were able to develop an identity that captures key elements of the rich,
30 plus year history of the company while also creating a clean and
confident brand foundation for this promising new era of growth."
Follow conversation about Progress Pacific at #PRGSPacific
Follow Progress Software on Twitter,
About Progress Software Corporation
Software Corporation (NASDAQ: PRGS) is a global software company
that simplifies the development, deployment and management of business
applications on-premise or in the cloud, on any platform or device, to
any data source, with enhanced performance, minimal IT complexity and
low total cost of ownership. Progress Software can be reached at www.progress.com
Progress is a trademark or registered trademark of Progress Software
Corporation or one of its subsidiaries or affiliates in the U.S. and
other countries. Any other names contained herein may be trademarks of
their respective owners.
Rick Lacroix, +1 781-280-4604
Rachel Godwin, +44 (0) 7785 285551
Source: Progress Software Corporation
News Provided by Acquire Media