Automated Process Captures, Manages and Distributes Internet Sales Leads
in Less Than Two Seconds
BEDFORD, Mass.--(BUSINESS WIRE)--
Progress
Software Corporation (NASDAQ: PRGS) today announced that global
automotive retail consulting firm Urban
Science has selected the Progress®
Corticon® business rules management system (BRMS) to solve their Big
Data problem. Headquartered in Detroit, Michigan, Urban Science provides
solutions to help automotive OEMs manage and optimize their dealer
network. To achieve this, the company takes a scientific approach to
helping automotive retailers allocate resources, grow market share and
improve profitability by using electronic sales leads solutions and
other technologies.
Nearly 80%
of new vehicle buyers use the Internet in their purchasing process,
according to J.D. Powers, making the management of internet-based auto
sales leads critical to automotive retailers. Urban Science will use the
Corticon BRMS to capture leads from more than 30 online sources, analyze
the data, and route to the appropriate source, all within two seconds.
This solution provides automotive retailers an inherent ability to
understand buyers' behaviors and act upon them extremely quickly giving
these retailers a powerful competitive advantage.
Greg Davidson, chief information officer of Urban
Science, stated: "We held a five month proof of concept exercise to
rigorously test the performance of competitive products under high
transaction volume and Big Data scenarios. We found that the Progress
Corticon BRMS solution produced the fastest results, and most
importantly, kept us within the parameters of our service level
agreements (SLAs). Throughout our evaluation process, we were very
pleased with the technology's performance, guaranteed rules integrity
features and ease of use. Additionally, the Corticon BRMS fits into our
cross platform development strategy, providing strong support for our
Java and .NET platforms. Given this, we have now decided to implement a
permanent, automated business rules solution that will help us continue
to deliver competitive advantages to our e-Commerce customers."
Dr. Mark Allen, chief technology officer of Decision Management,
Progress Software, explained: "Historically, companies have not tackled
Big Data problems with business rules solutions, as most rules engines
do not scale well with data-intensive processing. Only the Corticon BRMS
is proven to perform and scale to solve the most sophisticated
decision-making problems."
With a patented, no-coding rules engine, the Progress Corticon BRMS is
used by customers worldwide to automate sophisticated decision processes
and reduce development and change cycles. Automated decision
management with the Progress Corticon BRMS empowers organizations to
quickly sort Big Data so they can react to changing market conditions
and improve
productivity and customer service.
About Progress Software Corporation
Progress Software Corporation (NASDAQ: PRGS) is a global software
company that simplifies the development, deployment and management of
business applications on-premise or on any Cloud, on any platform and on
any device with minimal IT complexity and low total cost of
ownership. Progress Software can be reached at www.progress.com or
1-781-280-4000.
About Urban Science
Founded in 1977, Urban Science is a global automotive retail consulting
firm that takes a scientific approach to help companies identify where
they should allocate resources in order to increase their market share
and profitability in the most effective and efficient manner. With
headquarters in Detroit, Urban Science serves its global clientele from
offices in the United States, Spain, United Kingdom, Germany, Italy,
France, Australia, China, Mexico, Russia and Japan. For more information
on Urban Science, visit www.urbanscience.com.
Progress and Corticon are trademarks or registered trademarks of
Progress Software Corporation or one of its subsidiaries or affiliates
in the U.S. and other countries. Any other names contained herein may be
trademarks of their respective owners.
Progress Software
John Stewart, +1 781-280-4101
jstewart@progress.com
or
Urban
Science
Lyndsay Wilson, +1 313-568-4388
lmwilson@urbanscience.com
Twitter:
@ProgressSW
Source: Progress Software Corporation
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