Relying on highly complex and automated processes to deliver odds, prices, race information and documents across a distributed architecture – most needing to be handled in a sub-hundred millisecond timeframe – Alphameric needed a simpler way to incorporate new or updated information in real-time.
With a high number of translators needed to convert the information from the central Alphameric database into usable formats for shop-based sales systems as well as central display and e-commerce systems, a new or modified feed meant development work was required to incorporate it into the network.
With Sonic ESB technology, the addition of new data feeds can be
automated. As a result, the company is well placed to handle the
explosion in data volumes that has resulted from technology-driven
changes to gaming, according to
“There are more things for people to bet on than ever, including enhanced video content and virtual games such as poker and fantasy football, meaning new feeds are being incorporated all the time. This is an extremely complex and lengthy process, particularly when information such as early race prices is uploaded into our central database by hand,” Lloyd-Davies said. “The ability to change data far more quickly while bringing new feeds online and improving accuracy through automation suggests the effect of the ESB on our business will be quite massive.”
Alphameric will initially be rolling the Sonic ESB product out within its bureau service, the outsourced information service to smaller chains and independent vendors in the bookmaking community. Once its value is proven it will be looking to offer new system to the larger chains as part of their central display and EPOS systems.
“We have already proven that Sonic ESB technology gives us greater value from our legacy products while boosting accuracy and speed of our services,” added Lloyd-Davies. “Once embedded in our own bureau offering we will be able to translate that knowledge to those who run their networks in-house.”
“Alphameric has proven that SOA-based systems can drive better service
while reducing the overall need for investment in new systems and
processes,” said
Alphameric Solutions unique experience of the bookmaking marketplace enables Alphameric to set the standard for betting shop technology. Product innovation and ongoing research and development ensures that you benefit from cutting edge technology designed to support and enhance your betting business, maximizing betting revenue and profit, promoting more betting opportunities, speed of service and increased customer visits.
Alphameric Solutions is headquartered in
Progress and Sonic are trademarks or registered trademarks of
Source:
Progress Software
Lisa Coulouris, 781-280-4995
lcoulour@progress.com
or
LEWIS
PR
Mari Melguizo, 617-226-8895
mailto:marim@lewispr.com