Microsoft Tech--Ed EMEA 2008 Developers is the Microsoft premier technical education conference just for developers. For five days, more than 4,000 software professionals will learn about the industry's newest trends and the latest innovations and technologies from Microsoft.
In his presentation, "Frontiers in Data Access" John de Longa will offer technical insight and valuable advice for enterprise, system and data architects as well as application developers and managers. He will discuss how to improve the scalability and flexibility of data access strategies.
"As more organisations implement service-oriented architectures they find themselves with a multitude of business services that need to access enterprise data - too often data access issues are overlooked until they become a problem," explains John de Longa. "I'll be exploring the concept of data services as an emerging approach for addressing data challenges in SOA."
Data services enhance flexibility and simplify application development by providing a consistent mechanism for accessing, integrating and updating enterprise data, regardless of where it is stored.
For more than 20 years, DataDirect Technologies has provided software architects with premium data access middleware to connect business-critical applications to a wide range of data sources using standards-based interfaces such as ODBC, JDBC, ADO.NET, XQuery and related XML standards. With its deep roots in data access for application developers and the acquisition of Xcalia, a leader in the development and adoption of the Service Data Objects (SDO) and Data Access Service (DAS) standards, the company is uniquely positioned to answer growing market demand for platform-independent data access to heterogeneous data within SOAs.
About DataDirect Technologies
DataDirect Technologies is the software industry's only comprehensive provider of software for connecting the world's most critical business applications to data and services, running on any platform, using proven and emerging standards. Developers worldwide depend on DataDirect® products to connect their applications to an unparalleled range of data sources using standards-based interfaces such as ODBC, JDBC and ADO.NET, XQuery and SOAP. More than 300 leading independent software vendors and thousands of enterprises rely on DataDirect Technologies to simplify and streamline data connectivity for distributed systems and to reduce the complexity of mainframe integration. DataDirect Technologies is an operating unit of Progress Software Corporation (Nasdaq: PRGS). For more information, visit www.datadirect.com.
DataDirect is a registered trademark of Progress Software Corporation or one of its subsidiaries or affiliates in the U.S. and other countries. Java and all Java based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. Any other trademarks contained herein are the property of their respective owners.
CONTACT: Press
Strive Public Relations Limited
Sherrilynne Starkie, +44 (0) 1624 613434 (main)
+44 (0) 7624 488881 (mobile)
Sherrilynne@strivepr.com
SOURCE: DataDirect Technologies