Centralized, simplified web presence increases museum online traffic
by 12%, digital collections usage by 155%, social media referrals by
100% and online revenue by 24%
BEDFORD, Mass.--(BUSINESS WIRE)--
(NASDAQ: PRGS) today announced that The
Henry Ford, the internationally recognized cultural destination for
American history and innovation, is leveraging Progress®
Sitefinity® CMS to maximize digital experiences for its three
million online guests.
A historic landmark, The Henry Ford's collection holds more than 26
million artifacts, spanning 300 years of American history. It welcomes
1.7 million guests annually, and another three million via its web and
mobile presence. At any given time, only 5% of its collection is on
display on the museum floor. To drive visits to the complex and provide
guests an opportunity to view all of its assets from anywhere in the
world, the organization centralized and digitized its collection. This
required consolidating more than 1.5 terabytes of data from over 40
disparate web properties into a single, consumable, easy-to-navigate
digital experience that is also mobile friendly.
"With 50% of our online traffic coming from mobile devices, the user
experience had to be seamless. It also had to be easy-to-use and
optimized for search. Based on these requirements, our partner, Perficient
Digital, recommended Progress Sitefinity," said Matt Majeski,
Director, Digital and Emerging Media at The Henry Ford. "With the
Progress Sitefinity content management system, we can pull together
disparate data and implement analytics across the unified website,
enabling informed business decisions about how to optimize the user
Using the Progress Sitefinity content management system, The Henry
Ford's Digital and Emerging Media team created relationships between
data and stories about the artifacts. Consolidating search across all
data sources enabled people around the world to find information about
the organization and its artifacts more easily. For example, when the
Rosa Parks story was launched online, within six months 43,000 people
visited the web site and spent a total of 265,000 minutes on that story
"Our main undertaking was to consolidate many years' worth of website
content management systems integrations and multiple types of data
repositories, to create a unified data platform. The process of pulling
disparate systems into one experience is something we're seeing more and
more," said Peter Ferraro, Solutions Architect, Perficient Digital.
"Progress Sitefinity is an ideal solution for helping organizations such
as Henry Ford. It provides a consistent way of entering and managing
content, and the ability to create custom controls for data integration."
Since launching the new site, visits have increased 12%, digital
collections usage is up 155% and referrals from social media are up more
than 100%. Online revenue is up 24%, as the integrated web presence has
also opened new ecommerce revenue streams, such as the purchase of
high-resolution images. Importantly, the new site has enabled The Henry
Ford to reach new audiences.
"The Henry Ford is a great example of our evolving digital world. The
Digital and Emerging Media team recognized early on a huge opportunity
and took the right steps to engage with a larger audience via its
digital channels," said Anton Hristov, Director, Product Marketing,
Progress, "The end result has been tremendous for the visibility of the
museum and in ensuring these historically-relevant artifacts can be
enjoyed by many. We were thrilled to be an enabler of their success."
The Henry Ford also used the Progress Sitefinity content management
system to simplify site maintenance, resulting in a 50% improvement in
efficiency. Next steps for The Henry Ford include ongoing blending of
the physical museum and digital properties with additional kiosk
features, geolocation and wayfinding.
For more information about Progress Sitefinity, please visit www.sitefinity.com.
For more details about The Henry Ford story, click
here or view additional customer successes at https://www.progress.com/customers.
About The Henry Ford
The Henry Ford in Dearborn, Michigan
is an internationally-recognized history destination that explores the
American experience of innovation, resourcefulness and ingenuity that
helped shape America. A national historic landmark with an unparalleled
Archive of American Innovation, The Henry Ford is a force for sparking
curiosity and inspiring tomorrow's innovators. More than 1.7 million
visitors annually experience its five attractions: Henry Ford Museum,
Greenfield Village, The Ford Rouge Factory Tour, The Benson Ford
Research Center and The Henry Ford Giant Screen Experience. A
continually expanding array of content available online provides
anytime, anywhere access. The Henry Ford is also home to Henry Ford
Academy, a public charter high school which educates over 500 students a
year on the institution's campus. In 2014, The Henry Ford premiered its
first-ever national television series, The Henry Ford's Innovation
Nation, showcasing present-day change-makers and The Henry Ford's
artifacts and unique visitor experiences. Hosted by news correspondent
and humorist, Mo Rocca, this Emmy®-winning weekly half-hour show airs
Saturday mornings on CBS. For more information please visit our website thehenryford.org.
Progress (NASDAQ: PRGS) is a global leader in
application development, empowering the digital transformation
organizations need to create and sustain engaging user experiences in
today's evolving marketplace. With offerings spanning web, mobile and
data for on-premise and cloud environments, Progress powers startups and
industry titans worldwide, promoting success one customer at a time.
Learn about Progress at www.progress.com
Progress and Sitefinity are trademarks or registered trademarks of
Progress Software Corporation and/or one of its subsidiaries or
affiliates in the US and other countries. Any other trademarks contained
herein are the property of their respective owners.
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Kim Baker, +1 888-365-2779
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