Powered by Progress Sitefinity, restaurant operator launches modern, accessible and award-winning website to create exceptional customer experiences
With more than 300 restaurants in 22 countries, P.F. Chang’s is the first internationally recognized multi-unit Asian culinary brand to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. As the digital world continues to evolve, P.F. Chang’s saw an opportunity to upgrade its website design and supporting technologies and ensure its digital presence supports the needs of the modern consumer. Additionally, P.F. Chang’s is deeply committed to providing exceptional usability, with strict adherence to Web Content Accessibility Guidelines (WCAG) Level AA and accommodating users of all types as consistent with the American Disabilities Act (ADA).
Teaming with Progress partner Americaneagle.com, P.F. Chang’s rebuilt its digital presence using the latest version of Sitefinity—resulting in a 41% increase in site page views, a 40% year-over-year increase in the number of keywords ranked on page one of Google, and a 20% year-over-year increase of organic impressions on its menu pages.
“At P.F. Chang’s, our priority is to be channel agnostic, allowing guests to interact with P.F. Chang’s when, where and how they want,” said
Through this transformation, P.F. Chang’s was able to:
ADAcompliance and accessibility.
- Increase page speed and performance, driving better customer experiences.
- Reduce dependencies on frontend developers to achieve quicker time to market for site updates, giving marketers more control and decreasing site maintenance costs.
- More efficiently optimize content structure and hierarchy, leading to significant visibility increases in organic search.
As a result, P.F. Chang’s was recognized as winner of the 2022 Progress Sitefinity Website of the Year Awards, which acknowledge Progress partners and customers for the exceptional digital experiences they deliver to their customers and end users.
“Progress empowers leading brands and organizations worldwide to create digital customer experiences that are critical drivers of their success,” said
Progress Sitefinity delivers intelligent tools for marketers and an extensible platform for developers to create engaging web and cross-channel digital experiences. To read more about customers' experience using Sitefinity, click here.
About P.F. Chang’s
Founded in 1993 by
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Source: Progress Software Corporation