Immersive digital experiences lead to increase in student acquisition
and retention
BEDFORD, Mass.--(BUSINESS WIRE)--Jul. 17, 2018--
Progress
(NASDAQ: PRGS), the leading provider of application development and
digital experience technologies, today announced that The
Waikato Institute of Technology (Wintec), one of the largest
polytechnic institutes in New Zealand, has transformed its online
presence with Progress® Sitefinity®. The award-winning web content
management system enabled Wintec to improve student acquisition and
retention of its more than 20,000 students spanning across 60 countries.
As geographical barriers to education have come down through flexible
online learning options, higher education has become extremely
competitive. With campuses in New Zealand and China and 20,000 students
from 60 countries, Wintec needed an engaging and immersive user
experience to capture student interest—from enrollment through
graduation.
Working with Progress partner, Enlighten
Designs, the institute selected Progress Sitefinity as the platform
for their new website. “Progress was selected because of its usability
and out-of-the-box functionality. For the first time, marketers wouldn’t
have to depend on IT to make simple updates and they could focus on
content, not managing a complex CMS,” said Damon Kelly, CEO, Enlighten
Designs.
Integrated with Microsoft Dynamics in the back-office, Sitefinity
enabled Wintec to transform its website into a central communication hub
for a global audience. Wintec has been able to easily introduce
additional multilingual versions of the website and converge all
communication channels into one smooth digital experience. Wintec is now
able to engage with potential students and their parents at an early
stage and provide them with all the information they need to make
informed decisions. Wintec’s global audience can seamlessly access the
website at any time, from any device and platform, regardless of
geographical location.
“Today, the quality and speed of interaction between students, parents
and educational organizations can significantly influence the choice of
one educational institution over another. We needed a solution that
could centralize our siloed channels while enabling us to respond to the
needs and expectations of our student population,” said Bradley Vines,
IT Director, Wintec. “Progress Sitefinity gave us flexibility that we
never imagined. For the first time, our marketing team feels empowered
to optimize the customer journey, without any IT help. This immediately
turned into a great competitive advantage for us and was felt by our
potential and current students.”
Designed with the needs of marketers in mind, Sitefinity empowers
Wintec’s team to quickly respond to inquiries, make significant content
and layout changes, launch effective marketing campaigns and implement
SEO practices without IT assistance. The team can monitor students’
status throughout their engagement and constantly evolve digital
campaigns to resonate with its audiences. Wintec is planning to also
leverage additional functionality offered by Sitefinity Digital
Experience Cloud for content personalization, A/B testing and contextual
user experience.
“More than 2,700 customers globally rely on Progress Sitefinity to
deliver exceptional online experiences for their audiences across all
types of devices and platforms. Sitefinity offers a unique combination
of powerful functionality and best-in-class usability which results in
more productive marketing and IT teams and happier customers,” said John
Ainsworth, SVP, Core Products, Progress. “Wintec is a great example of
how an educational institution can leverage the latest technology to
stand out from the competition and win and retain students through a
centralized and compelling user journey.”
Additional Resources
About Progress
Progress
(NASDAQ: PRGS) offers the leading platform for developing and deploying
strategic business applications. We enable customers and partners to
deliver modern, high-impact digital experiences with a fraction of the
effort, time and cost. Progress offers powerful tools for easily
building adaptive user experiences across any type of device or
touchpoint, award-winning machine learning that enables cognitive
capabilities to be a part of any application, the flexibility of a
serverless cloud to deploy modern apps, business rules, web content
management, plus leading data connectivity technology. Over 1,700
independent software vendors, 100,000 enterprise customers, and two
million developers rely on Progress to power their applications. Learn
about Progress at www.progress.com or
+1-800-477-6473.
Progress and Sitefinity are trademarks or registered trademarks of
Progress Software Corporation and/or one of its subsidiaries or
affiliates in the US and other countries. Any other trademarks contained
herein are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180717005034/en/
Source: Progress
Progress
Kim Baker, +1 888-365-2779
pr@progress.com
or
Enlighten
Designs
Jo South, +64 7 853 6060
